New Adsphere Build Released 3/20/18

As part of today’s new release, you may be asked to reauthenticate with Authy.   Also, if you have any issues, please go to the login page for AdSphere and click the SHIFT key and the REFRESH / RELOAD button on your browser to insure you have the latest version.

When you first login, you’ll notice the default ranking report for last week loads very quickly.  We’ve done some technical things to speed up login so you can access other features of the system without having to wait for the default report to load.  Also, you’ll notice the network drop down loads faster allowing you to access the new network log feature in record time.  To assist our users in accessing inactive and non-active networks, we’ve added a new ALL NETWORKS button in blue.  Active networks are those that have activity for the period and filters chosen.  So if one filters for 300s (5 min) creative for last week, the default list under SHOW ACTIVE NETWORKS will only display those networks that actively ran 5 min creative.  If you wish to access the network log view for a network that isn’t actively airing 5 min. creative, it’s very easy with the new SHOW ALL NETWORKS button.  You’ll find all networks in this new view including those that have gone offline but still have historical airings data which can then be analyzed with AdSphere’s Network Log View!   If you haven’t explored the Network Log View, please watch the help video under the what’s new sticky note at the top of AdSphere.  This new release includes a host of minor performance tweaks and enhancements.    We’ve spent some time doing quality checks with the new build and we think everything is in proper working order but please do let us know if you discover any issues with the new build!

New Adsphere Build Released 2/20/18

Introducing – AdSphere’s Network Log View

A new build of AdSphere™ was released today with a new feature we’re calling the Network Log View.

Now you can analyze all of the DR creatives running on a network for any broadcast day.  You can view, refine, highlight, and create a variety of network/day specific excel outputs.  The network log view will report all short form or long form airings depending on whether you have ‘Short’ or ‘Long Form’ chosen as the Brand Classification.

To begin, start at the HOME TAB, choose short or long form brand classification and click apply.  Use the network drop down to choose your target network and then look for the new “Network Log View” button in blue.  Click it to open up the network log view as shown below.

Click the Current Week drop down where you can choose from current week, last week, or any historical media year.  Then, use the media week selector to choose your target media week and finally the day selector to narrow in on a specific broadcast day.  As you can see below, the system will list all DR airings in chronological order starting at 6AM through 5:59:59AM the next day.  (We figured our users would want to see the network log view in broadcast day.)

You can refine the view by filtering the airings by program name, advertiser, brand, or by creative name.  You can also highlight all matching airings in the view by advertiser, brand, creative, or for a specific creative/duration.   One of the use cases for the network log view is to analyze those DR creatives which have run in close proximity to your highlighted airings.  As you’ll see in the video below, this is very easy to do.  Additionally, the network log view provides access to airing level videos and airing level thumbnail images similar to the existing airing detail excel outputs!

Video #12 of our Youtube Training series will show you how to use the new Network Log View feature.   We look forward to your feedback!

 

AdSphere Contact Database Update – 1/21/18

The AdSphere research team is making rapid progress having already built out company and contact details for over 900 advertisers and 2600 associated contacts!  In a few short months, AdSphere will feature the most comprehensive industry database ever created which will be updated in real time for all new advertisers.

We have expanded the team allowing us to research hundreds of advertisers each week.  At the beginning of 2018, we began prioritizing all new advertisers.  During the business week, our team is working to research all new advertisers before the daily tracking & alerts are sent out each morning.

Our development team is working on our next AdSphere release which will feature our all new network log view feature.  Stay tuned, 2018 is going to be a great year!

New AdSphere Build Released – 12/19/17

Just in time for the holidays, we have a new AdSphere release!

Heading into 2018, DRMetrix is building out contact details for advertisers!  With this new release, you will begin to notice contact details on some advertiser pages.  In the example, below, you’ll find contact information and social media links for SharkNinja Operating Company as well as key contacts at the company.  If you click the arrow button shown on the far right of the picture below, you can toggle through different company contacts.

 

We are actively working to research all of the advertisers in the AdSphere database to provide similar detail over time.  This project will take us a number of months to complete and is sure to keep us busy in 2018!  At this time, we have researched and created profiles for over 180 advertisers and 459 contacts.  You can expect hundreds more to be completed in the coming weeks.  We will soon be adding features so that our users can even give us feedback on data.   If we are unable to determine who the advertiser is for any creative, we will ask our AdSphere user community for assistance.  We appreciate everyone’s patience and participation as we build out this important new feature!  We are excited to be the first company to build out a comprehensive database for the industry!

Tracking & Alerts

You can now schedule both daily and weekly email reports.  Now you don’t have to choose.  You can receive both a daily and a weekly synopsis of new brands and/or creatives!

 

Multi-Brand Classification 

Now you can run reports for any combination of short form brand classifications.  Want to run a report to rank all Lead Generation and Brand/DR campaigns?  No problem!  Try it out today.

We hope everyone enjoys the rest of the holidays and has an amazing New Year’s celebration!

 

New AdSphere Build Released – 11/15/17

We’re excited to bring new features to AdSphere in this current release.   When running brand ranking reports, you’ll see clickable boxes which allow you to select up to 100 brands across the pages of any singular ranking report.  After making your choices, you can click to create an excel output which will include all creatives for the brands chosen based on your filter settings.  We’ve had a lot of requests for this feature and we’re thrilled to finally bring it to you.  Stay tuned as we’ll be using the multi-brand selection solution for other exciting reports in the near future!  Here’s a video that will show you how this new feature works.

Update to tracking & alerts.

For category and network tracking, you can now limit your alerts to any combination of four brand classifications including “28.5 minute” and/or “Short Form Products” and/or “Lead Generation” and/or Brand/Direct.

Update to creative ‘first’ and ‘last date’ of airing.

When you are analyzing creatives details at the network level, the date of first and last airing are now specific to the network.

For example, here’s a screen shot of YTD Proactive creatives that have run on Teen Nick.  The dates show for First Aired and Last Aired for each creative are specific now to Teen Nick.  When you click the play button, provided Teen Nick has an airing of the chosen creative within the last 10 days, the most recent airing from Teen Nick will be played.  If Teen Nick doesn’t have any airings in the past 10 days, then the system will play a recent airing from another network, if available.  If no network has an airing in the past 10 days, the system will play the original master video captured by AdSphere.

Big News is coming!

Some of you may have noticed that new networks are starting to show up in AdSphere.  This is a work in progress and more are coming.  When we finish setting up the current batch of networks, we’ll make an official announcement with all of the details.  In the interim, you can click on the network list in AdSphere to keep track of the new networks as they are added.

Note:  For the broadcast diginets being added, DRMetrix is only reporting on national airings and only on airings of existing creatives in our registration database.  In other words, if a new brand is testing on any of the diginets, and the creative has never run on any of the other 100+ networks that DRMetrix monitors, we are not detecting or reporting these new creatives.  This is temporary as we work out some technical issues.  We will be detecting all new creatives on these networks soon which will appear in your tracking & alerts!  More details will follow as we complete this current network expansion.  (FOLLOW UP:  New creatives are now being detected on all new networks!)

If you happen to find any bugs in this latest release, please email [email protected]

New AdSphere Build Released – 10/27/17

A new release was pushed today with a number of system refinements.  Most notable is an improvement to advertiser page load times which are much faster now!  We had an known issue where email alerts for new brands also included new creatives.   Now, when you select new brands, you’ll only get alerts when new brands are detected.   The prior known issues caused by the popular Google Chrome plugin ‘Adblock’ have been resolved.   As the AdSphere database has grown, we have had to modify some functionality to retain performance levels.  One recent refinement is to only allow up to 5 categories to be selected when running lifetime ranking reports.  Our new global search and advertiser pages also present details in lifetime making it easy to get a lifetime view of any advertiser, brand, or creative.

We’re currently working on improving our tracking & alerts functionality so that users may limit alerts to specific brand classifications for both category and network alerts.  We hope everyone is enjoying these new features and we look forward to your feedback!

 

 

New AdSphere Build Released – 9/8/17

We are pleased to announce some new exciting features that are coming to AdSphere today.

With more than 27,000 creatives, 6,800 brands, and 3,800 advertisers in the AdSphere database, finding what you’re looking is now easier than ever.

Introducing AdSphere’s new Global Search & Advertiser Pages!

Please click here for a short video walk through of these powerful new features.

We have even more exciting new features planned to debut at the upcoming ERA – D2C Convention in Las Vegas.  DRMetrix will be exhibiting October 4-5 at booth #309.  To schedule an appointment to visit with a member of our team at the show, please click here.  Please bring a colleague or two with you!

New SAVE FILTER feature coming in July

Our team is working to deliver a new SAVE FILTER feature, by the end of July, which will allow for the creation and saving of custom filter sets!  Each custom filter you create will support any combination of filters and/or search term.  Once you create a custom filter, it will be available for you to recall at any time.

Stay tuned for other big feature announcements as we have a lot more planned this year including a new powerful global search feature, advertiser pages, push notifications and more!   We are also currently working on expanding our infrastructure to support more networks.  Stay tuned for some exciting announcements on that front.

On behalf of all of us at DRMetrix, thank you for your continued support!