DRMetrix released its newest 5 x 5 industry study today as a revision to its prior study released at the end of Q3 ’19. The new study includes the complete data set for 2019 and well as an updated section regarding television attribution challenges & solutions.
DRMetrix has also been tracking the recent impacts of Covid-19 on the direct-to-consumer television industry by providing a daily/week interactive tracking page on its website.
On behalf of everyone at DRMetrix, we wish safety and health to all of our industry friends during these trying times. We will get through this together and, for those of us spending quality time at home, we hope this ‘light’ reading material will help the time pass quickly.