DRMetrix has expanded its network coverage to 123 networks including these 21 new networks.
ABC, NBC, CBS, and FOX are coming soon.
We hope everyone has an amazing holiday season!
We’re excited to bring new features to AdSphere in this current release. When running brand ranking reports, you’ll see clickable boxes which allow you to select up to 100 brands across the pages of any singular ranking report. After making your choices, you can click to create an excel output which will include all creatives for the brands chosen based on your filter settings. We’ve had a lot of requests for this feature and we’re thrilled to finally bring it to you. Stay tuned as we’ll be using the multi-brand selection solution for other exciting reports in the near future! Here’s a video that will show you how this new feature works.
For category and network tracking, you can now limit your alerts to any combination of four brand classifications including “28.5 minute” and/or “Short Form Products” and/or “Lead Generation” and/or Brand/Direct.
When you are analyzing creatives details at the network level, the date of first and last airing are now specific to the network.
For example, here’s a screen shot of YTD Proactive creatives that have run on Teen Nick. The dates show for First Aired and Last Aired for each creative are specific now to Teen Nick. When you click the play button, provided Teen Nick has an airing of the chosen creative within the last 10 days, the most recent airing from Teen Nick will be played. If Teen Nick doesn’t have any airings in the past 10 days, then the system will play a recent airing from another network, if available. If no network has an airing in the past 10 days, the system will play the original master video captured by AdSphere.
Some of you may have noticed that new networks are starting to show up in AdSphere. This is a work in progress and more are coming. When we finish setting up the current batch of networks, we’ll make an official announcement with all of the details. In the interim, you can click on the network list in AdSphere to keep track of the new networks as they are added.
Note: For the broadcast diginets being added, DRMetrix is only reporting on national airings and only on airings of existing creatives in our registration database. In other words, if a new brand is testing on any of the diginets, and the creative has never run on any of the other 100+ networks that DRMetrix monitors, we are not detecting or reporting these new creatives. This is temporary as we work out some technical issues. We will be detecting all new creatives on these networks soon which will appear in your tracking & alerts! More details will follow as we complete this current network expansion. (FOLLOW UP: New creatives are now being detected on all new networks!)
If you happen to find any bugs in this latest release, please email [email protected]