New AdSphere Build Released – 12/19/17

Just in time for the holidays, we have a new AdSphere release!

Heading into 2018, DRMetrix is building out contact details for advertisers!  With this new release, you will begin to notice contact details on some advertiser pages.  In the example, below, you’ll find contact information and social media links for SharkNinja Operating Company as well as key contacts at the company.  If you click the arrow button shown on the far right of the picture below, you can toggle through different company contacts.


We are actively working to research all of the advertisers in the AdSphere database to provide similar detail over time.  This project will take us a number of months to complete and is sure to keep us busy in 2018!  At this time, we have researched and created profiles for over 180 advertisers and 459 contacts.  You can expect hundreds more to be completed in the coming weeks.  We will soon be adding features so that our users can even give us feedback on data.   If we are unable to determine who the advertiser is for any creative, we will ask our AdSphere user community for assistance.  We appreciate everyone’s patience and participation as we build out this important new feature!  We are excited to be the first company to build out a comprehensive database for the industry!

Tracking & Alerts

You can now schedule both daily and weekly email reports.  Now you don’t have to choose.  You can receive both a daily and a weekly synopsis of new brands and/or creatives!


Multi-Brand Classification 

Now you can run reports for any combination of short form brand classifications.  Want to run a report to rank all Lead Generation and Brand/DR campaigns?  No problem!  Try it out today.

We hope everyone enjoys the rest of the holidays and has an amazing New Year’s celebration!


Tuesday Update – 12/19/17

We are looking into an issue discovered today where some airings in local breaks are being flagged as national.  While a noticeable decline in the percentage of spots running in local breaks usually occurs this time of year, we were able to confirm that one of our DPI detection servers had a technical issue that affected approximately 50 networks.  This issue has been resolved but it appears data going back two media weeks has been affected.  We apologize for any inconvenience.  We are still actively researching and working on this issue.

Update – Local data was recovered on all but 50 networks.

New AdSphere Build Released – 11/15/17

We’re excited to bring new features to AdSphere in this current release.   When running brand ranking reports, you’ll see clickable boxes which allow you to select up to 100 brands across the pages of any singular ranking report.  After making your choices, you can click to create an excel output which will include all creatives for the brands chosen based on your filter settings.  We’ve had a lot of requests for this feature and we’re thrilled to finally bring it to you.  Stay tuned as we’ll be using the multi-brand selection solution for other exciting reports in the near future!  Here’s a video that will show you how this new feature works.

Update to tracking & alerts.

For category and network tracking, you can now limit your alerts to any combination of four brand classifications including “28.5 minute” and/or “Short Form Products” and/or “Lead Generation” and/or Brand/Direct.

Update to creative ‘first’ and ‘last date’ of airing.

When you are analyzing creatives details at the network level, the date of first and last airing are now specific to the network.

For example, here’s a screen shot of YTD Proactive creatives that have run on Teen Nick.  The dates show for First Aired and Last Aired for each creative are specific now to Teen Nick.  When you click the play button, provided Teen Nick has an airing of the chosen creative within the last 10 days, the most recent airing from Teen Nick will be played.  If Teen Nick doesn’t have any airings in the past 10 days, then the system will play a recent airing from another network, if available.  If no network has an airing in the past 10 days, the system will play the original master video captured by AdSphere.

Big News is coming!

Some of you may have noticed that new networks are starting to show up in AdSphere.  This is a work in progress and more are coming.  When we finish setting up the current batch of networks, we’ll make an official announcement with all of the details.  In the interim, you can click on the network list in AdSphere to keep track of the new networks as they are added.

Note:  For the broadcast diginets being added, DRMetrix is only reporting on national airings and only on airings of existing creatives in our registration database.  In other words, if a new brand is testing on any of the diginets, and the creative has never run on any of the other 100+ networks that DRMetrix monitors, we are not detecting or reporting these new creatives.  This is temporary as we work out some technical issues.  We will be detecting all new creatives on these networks soon which will appear in your tracking & alerts!  More details will follow as we complete this current network expansion.  (FOLLOW UP:  New creatives are now being detected on all new networks!)

If you happen to find any bugs in this latest release, please email [email protected]

Tuesday Update – 10/31/17

We released a minor build today to fix some issues with tracking & alerts.  Previously, there was an issue with email redirect with long form “1710 sec” alerts where the desired content wasn’t automatically loaded on the page.  This issue has been resolved.  Also, when running 28.5 minute reports and clicking on advertiser or brand links, the system will bring up the advertiser page on the long form tab by default.

We are currently working to track down some intermittent video playback issues that we’ve recently become aware of.  Thanks everyone for your continued feedback.

New AdSphere Build Released – 10/27/17

A new release was pushed today with a number of system refinements.  Most notable is an improvement to advertiser page load times which are much faster now!  We had an known issue where email alerts for new brands also included new creatives.   Now, when you select new brands, you’ll only get alerts when new brands are detected.   The prior known issues caused by the popular Google Chrome plugin ‘Adblock’ have been resolved.   As the AdSphere database has grown, we have had to modify some functionality to retain performance levels.  One recent refinement is to only allow up to 5 categories to be selected when running lifetime ranking reports.  Our new global search and advertiser pages also present details in lifetime making it easy to get a lifetime view of any advertiser, brand, or creative.

We’re currently working on improving our tracking & alerts functionality so that users may limit alerts to specific brand classifications for both category and network alerts.  We hope everyone is enjoying these new features and we look forward to your feedback!



Tuesday 10/17/17 Update

As a new feature, Tracking & Alerts is going through some growing pains.  One initial issue had to do with the reporting of new advertisers and related brands on the daily emails.  We believe this issue is now resolved.  For those running new brand category alerts, we know the system is reporting new creatives too.  We are working to fix this presently.  Also, we noticed an issue this morning that caused some existing creatives to be reported as new.  The team is working hard to resolve all of these issues.  We hope to have the system fine tuned within the next few days.


It was bound to happen eventually and now that the database is at nearly 23 million records, it has grown too large to support Lifetime ranking reports.  It is recommended not to use the Lifetime selection under date filter.  In a few days, the lifetime option will be removed and ranking reports will be limited to date ranges of 1 year or less.    We will still allow Lifetime ranking reports to be run for a smaller selection of categories.  Our new global search will continue to search across lifetime and will provide lifetime results for all brands and creatives on advertiser pages.

Our team is currently working to optimize load times on advertiser pages with a large number of brands.

Friday 10-6-17 Update

New build was released today with new Tracking & Alerts feature!

A bug was discovered mid-day causing AdSphere to crash when users try to play videos from advertiser pages.  This will be fixed by Monday AM.  We apologize for any inconvenience.

Also, the issue where users in Las Vegas are unable to connect to AdSphere through the Cox network is still an active and open issue.  We hope to have a resolution soon.



Wed Update – 10/4/17

A couple of interesting things to report today:

Advertiser Lifetime rankings are not working presently. Please avoid lifetime advertiser ranking reports while we research the issue.   At over 22 million airing records, we may have to limit lifetime reports given the time that it’s taking to process.  We should have a resolution in the next few days

Of all the crazy things, Adsphere is not currently accessible from Las Vegas, Nevada from the Cox Network which is less than perfect timing for the ERA show!  This is related to a routing issue that is only affecting this market and only from one or more routing IP addresses used by Cox.  They are a major ISP in this market so we are working hard to get to the bottom of this issue.  This is not a Cox issue per say, but it seems to only affect hotel Wi-Fi and the Cox network overall but only from Las Vegas. We hope to have this resolved soon and apologize for any inconvenience.  Mobile networks like Sprint, Verizon, AT&T all work fine from Vegas to reach Adsphere so please give your mobile hotspot a try!


Friday Update – 9/22/17

We discovered today that users who are using a google chrome extension by the name of Adblock are running into issues with AdSphere crashing.  We are researching this issue but recommend that you exempt using the available options for the Adblock plugin as shown below:

Look for the plugin icon which is a thumbs up hand in a green circle and click it.  Then find and click “Options”.

Click on Customize, then click on “Show ads on a webpage or domain” and enter in “” and click OK!

This should resolve the issue.   (The last image shows how the exclusion should appaer).  Please report any problems to [email protected]