– The Blog
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DRMetrix deployed its monitoring platform in December of 2014 and began monitoring 90+ national cable networks to build the AdSphere™ database. 18 months later, the database grew large enough to introduce the first beta release of AdSphere in mid-June of 2016. At the time of this post, the database has grown to 12.9 million DRTV spot airings, 150K infomercial airings, 14,900 unique DRTV creatives, 4,500 DRTV brands, and 2,600 advertisers. (Please visit www.drmetrix.com to see our latest statistics which appear about half way down the front page).
A new beta build of AdSphere is about to be released. As an industry first, same day airings data is now available for all DRTV brands and creatives to within 60 minutes or less of airing. No more waiting 6-8 weeks for actionable data.
In addition, the new build provides the following enhancements:
- Same day & historical airings available for any DRTV brand or creative
- Summary and airing detail exports
- Video playback of any airing for 10 days & new airing level thumbnail feature
- New filters including English/Spanish, lifetime rankings, and more.
- All network trend view & new media analysis tools
- Advertiser and brand summary reports with creative video links
- Updates to user interface
Given our industry’s frequent use of different phone numbers, promotion codes, etc., AdSphere was engineered to track this data at the airing level. For example, a thumbnail image is taken at a specific point in each commercial airing such as the “call to action” screen. This allows AdSphere™ users to click on any current or historical airing and view a thumbnail image to confirm what phone number, promotion code, price point, etc., were used at the original time of airing.
Additionally, for up to 10 days, AdSphere™ users will be able to click and watch a video of the actual airing for any traditional DRTV creative (including 28.5 minute infomercials).