In this latest build of AdSphere™, our team has worked hard to squash many bugs while adding some great new features!
A new “Media Week” field has been added to airing detail reports to assist users who like to pivot table data by media week when running multi-week and lifetime exports.
Track When Networks Are Added or Removed From Schedules!
We are also debuting some enhancements to our network details page which will be expanded over the next couple of development sprints. The idea is to help users better track when networks are added or removed from schedules. Eventually, you will be able to setup reporting for any brand or creative that you wish to monitor to alert you when any of its networks go online or offline from week to week!
For this current release, you’ll notice at the bottom of the network details page two new columns have been added named “Active Weeks” and “Consecutive Weeks”. Active Weeks will reflect how many historic weeks there has been activity (at least one airing) for each network. Note: The system is using calendar day/weeks. Consecutive Weeks will show the number of continuous weeks of activity for each network. In the example below, the addition of a “new” flag shows networks that are new from week to week. Intended to be used as a weekly reporting feature, the new flag will only be shown when running reports for “last week” timeframe. When a network has been added back to the schedule, its consecutive week value will be zero and it will be flagged “new” in the Active tab for the week. As you can see below, Fox, GSN, and Discovery Life meet this definition. Starting at zero, the consecutive week value for these networks will increment each subsequent week as long as there continues to be activity. Should a network experience a week with zero airings, then its consecutive weeks counter will revert back to zero and it will appear in the “inactive” tab.
The newly added “inactive” tab shows lifetime statistics for all “inactive” networks for the period being studied. Also, when you are using “last week” date range, any network that was on the air two weeks ago, but had zero airings last week, will appear in the inactive tab and flagged as “new”. All other inactive networks will be shown with their lifetime data. Consecutive Weeks column will not appear on inactive tab as it will always be zero for inactive networks.
Please note that the default sort of both active and inactive tab favors any networks that are flagged new. These will be sorted first by spend and then all other networks will be sorted by spend. Whenever a network’s status changes in the last week period, either going from active-to-inactive or inactive-to-active, these networks will be flagged new on both active and inactive tabs as appropriate.
In an upcoming AdSphere release, we’ll activate the weekly tracking email feature whenever there is a network that changes status. Also, the new excel output for inactive tab will become operational at that time.
Keeping Track of your Filter Settings!
Over the years, there have been a lot of filters added to AdSphere. Many of us have experienced that moment when you run a report and something just doesn’t look right. Thus begins a game of discovering the offending filter and/or you can click the blue edit button, find and click the “reset”button, and have all of your filter settings put back to default.
Now, there is a better way. We are excited to release the following new feature as it will make AdSphere™ even easier to use! When you use ANY filter in the system, AdSphere will now track which filters are being used and allow you to reset any of them individually. In the following example, 5 different filters have been applied including custom date range, brand classification, creative duration, category, and a network filter. To reflect this, AdSphere shows the number of filters applied (5) with a small drop down arrow menu that you can expand for more details.
As you can see below, all of the filters options are listed. The status of all filters are shown so you can see which have been applied. In this example, it’s easy to see the 5 filters that have been changed/applied. Now, if we’re having a problem with a report caused by a rogue filter, it will be easy to find the culprit and reset just that one filter.
Global Search – Creative Export with Play Buttons!
Let’s say you want to create an excel output for all creatives in AdSphere that have the word “Hockey” in the creative name – or any other word or phrase of your choice. First step is to use Global search and enter the search term or phrase. Note: Global search allows you to put quotes around phrases when you only want to return results that match the phrase exactly. Next, click “View All” link for creatives. As you’ll see below, there is now a blue Excel button on the creative details page that will allow you to export the entire list of creatives with all details and creative play links which are valid for 30 days.
As always, we would appreciate reports of any new bugs or issues that you may experience with this new build.
We look forward to receiving your thoughts, ideas, and feedback on how we can make these features work better for you! Feel free to comment below.