System Update – 4/26/19

Some Fridays start out better than others….

Around 8:40AM PDT we experienced a power failure at our co-location facility that took DRMetrix offline.  A team of people have been working on this issue ever since.

10:00AM PDT – Power has been restored.   The underlying cause is still being researched.  We have redundancy on power so in theory this should not have happened.  We are waiting to understand if the power issue was internal or external to our systems.

10:50AM PDT – All of our servers are being brought back online one by one.   We put Adsphere into maintenance mode because the database servers are still in recovery mode.  As soon as the database servers are happy again, we’ll bring AdSphere out of maintenance mode.

11:23AM PDT – We are still struggling to get the database servers back to normal.  Queries are running way too slow for production forcing us to leave AdSphere in Maintenance mode for the time being.

12:10PM PDT – AdSphere has been taken out of maintenance mode and the database server is performing better.

We are still dealing with numerous issues.  Network capture servers are still having issues and it will take some time to get them all back online and working normally.  Unfortunately, this means we’ll be dealing with some data loss (inability to capture airings data while systems are down).  Even when our systems are fully restored, we will be unable to report airings data during the period of time when our systems were down.  Also, break type detection will be impacted.  Our hope is that we can get all of our system back online over the weekend, if not sooner.  Please know that we will be doing additional system maintenance over the weekend and Adsphere will be offline at times.

Since we began operation in 2014, DRMetrix has worked with an exceptional group of technical professionals as valued partners and vendors.  It’s heartbreaking for our team when something like this happens and we feel terrible for inconveniencing our valued clients.   DRMetrix and its technology partners will endeavor to determine the root cause of what occurred and what measures can be taken to prevent future occurrences.  We appreciate everyone’s patience and sincerely apologize for this situation.


DRMetrix operations were largely back online by Friday afternoon.  We are still experiencing some issues with our registration system.  Registration of new ads since Friday AM will be delayed as our team catches up over the next few days.


It’s been a little over two weeks.  Our co-location provider determined that there was a brief power fluctuation that took place across their electrical infrastructure on 4/26 that impacted multiple DRMetrix circuits.  The source of this was external to DRMetrix’s hardware and systems.  Much work has been done in an effort to trace down numerous issues caused by the power dip and to return all of our systems to normal operation.  Our equipment has been moved to a different set of electrical circuits and additional redundant power equipment has been installed.  Many hours have been spent troubleshooting and resolving issues caused by the power dip.  One remaining challenge which has dragged on for the past two weeks was a mysterious I/O issue that was causing random issues with video capture and playback quality for brief periods across random networks.   The issue would come and go at random times and affect different networks.  We estimate that airing detection accuracy levels have been reduced by a few percentage points during this period of  time.  We believe we recently identified the culprit and, since taking corrective action, no further I/O issues have been detected.  We hope that all of the issues resulting from the power failure of 4/26/19 have now been resolved.

Thank you to our customers for all of your support and understanding.

3rd Annual AdSphere™ Awards Recognize Top DRTV Advertisers in 2018

Progressive, Nutrisystem, E. Mishan & Sons, Guthy-Renker, Luminess Direct, Proactiv+, and the late George Smith among those being honored

DRMetrix, the leading research company for the DRTV industry announces its 3rd annual AdSphere™ Awards honoring the most effective direct response television advertisements airing on national television outlets in 2018.

DRMetrix created the AdSphere Awards to honor the top advertisers and brands in the industry. The awards will be presented to recipients attending PDMI EAST 2019, where leaders in Performance-Driven Marketing will come together in Miami, Florida from March 31st – April 2nd, 2019.  AdSphere Awards is the first awards program to be inclusive of the entire DRTV industry with advertisers such as Allergan, AT&T Services, AbbVie, Vista Print, Zillow, TripAdvisor, Lens Crafters, and many others being honored.

“The AdSphere awards recognize best-of-class advertisers across four industry classifications including short-form products, lead generation, brand/direct, and 28.5-minute infomercials,” said Joseph Gray, AdSphere Awards founder and CEO of DRMetrix. “Performance-based campaigns achieving this level of scale demonstrate consumer popularity and also best-in-class creative and media execution. The AdSphere Awards are the most inclusive ever for the DRTV industry recognizing nearly 70 honorees including all of our best-of-category award recipients.”

AdSphere monitors a universe of 125+ national networks on a 24/7/365 basis.  In just over four years, AdSphere has identified over 10,000 brand-direct and direct response brands. In addition to detecting over 384,000 infomercial (28.5 minute) airings, AdSphere has detected over 40 million spots of varying creative lengths up to five minutes in duration.  The awards recognize top brands across a wide range of industry categories representing all facets of the DRTV industry. AdSphere segments DRTV campaigns across 20 major categories and 145 sub-categories. The complete list of “Best of Category” AdSphere Award winners for 2018 is online at

In addition to the “Best of Category” awards, the following top six advertisers of 2018 will receive the coveted AdSphere Award:

Advertiser & Brand of the Year
Classification -Brand/Direct

Advertiser & Brand of the Year
Classification – Lead Generation

Advertiser of the Year
Classification – Short-Form Products
E. Mishan & Sons

Advertiser & Brand of the Year
Classification – Long-Form
Guthy | Renker – Meaningful Beauty

Brand of the Year
Classification – Short-Form Retail Products
Luminess Silk Infinite Beauty Collection

2017 – Brand of the Year
Classification – Short-Form Products

Industry Veteran, George Smith, who passed away on 2/14/19 will also be honored with an AdSphere Award for his lifetime of achievements on behalf of the direct response television industry.


Bringing English & Hispanic Together!

No political statements being made here. That said, this month we’ll be combining airings for both English and Hispanic networks in our default AdSphere rankings and on our weekly Retail Reporting to make sure advertisers are getting ranking credit for both English & Hispanic buys in one integrated view. You’ll still be able to change the default filters and choose English only rankings (classic view), Spanish or “both” which will be the new default. DRMetrix looks forward to monitoring more Hispanic networks in 2019.

What Day of the Week is it?

Day of Week field has been added to Airing Detail Reports in AdSphere!

Speaking of Airing Detail reports, forget about manually downloading them! Did you know you can automate the monitoring and reporting of airing details for multiple brands / creatives with our AVS™ system? Now you can create a powerful BI dashboard to provide your clients with an unprecedented view of their competition. Discover the AVS™ API that makes it possible to create REAL TIME competitive tracking solutions.  AdSphere™ clients, ask us about AVS™ and get started today for free!

System Update – 11/30/18

12:08PM EST

We have been alerted to issues occuring in AdSphere where reports are not running properly and error messages are being thrown.  We have alerted our technical teams and they are in the process of troubleshooting.  It may be an issue with the database server and hopefully it can be resolved quickly.

More details to follow.  We apologize for the inconvenience.

1:00PM EST

System are back to normal after reboot of SQL and production servers.  Underlying causes for initial problem are still being investigated.

New AdSphere Build – 9-27-2018

A new build has been released today with a few new features.


You’ll find a new download icon to the bottom left of the DRMetrix Video Player (as shown below) which will download an .MP4 version of the video to your computer.

Please only click the download button once.  Then look at the bottom of your browser where you should see the file downloading (as shown below).  If you click the video download icon multiple times, you are instructing your browser to download the file multiple times which will count against your monthly download limit.

When the file is fully downloaded a little down arrow will appear.  Click the arrow and a menu will open.  It is recommended that you choose ‘Show in folder’ so that you know which directory on your computer the file has been downloaded to.  This will be helpful should you wish to email or access the file in the future.  On most computers, there is a dedicated download folder configured for such files although users can change the default download directory at will.  If you need additional assistance, please contact your company technical support or email [email protected]

To prevent abuse, there is a monthly per user limit of 100 downloads a month.  We recommend using the cloud based link sharing in situations where a hard copy download is not required.  There are no limits with the cloud based link sharing.  For example, the ‘copy to clipboard’ icon on the button right of the video player (see below) allows you to copy the video link for any video which you can then share by pasting the link into any email or document.  The cloud based links expire after 30 days.



If you’ve ever found the light blue fonts hard to read in AdSphere then this feature is for you!  From the home tab of AdSphere, you’ll find a toggle switch located at the top right of the page.  You can toggle between our original theme and the new Black theme.  It’s easy to switch back and forth so give it a try!


The new black theme darkens all of the font colors making them easier to read and also toggles the light blue font to a dark underlined font which now denotes where the hyperlinks are located.  As you can see, the Brand, Advertiser, and Airing links are all underlined meaning you can click them to be redirected to the appropriate page.



Existing ADMN users please take note.  You can now elevate users to the role of ASSISTANT ADMN so they can help you administer the AdSphere Account.  Once you elevate any user to this role, they will receive an email notifying them with instructions.

The process to elevate a user to assistant administrator is very straightforward.  From the home tab of AdSphere, ADMIN users have a person icon located in the upper right of the page as shown below:

After you click the person icon, you’ll be taken to the user setup page listing all of your current users.  Find the user you wish to elevate to assistant administrator and click the little gear icon on the far right.  Then click EDIT USER.


You’ll now find a clickable box for Assistant ADMIN that you can check.  When finished click the blue SAVE button at the bottom.  If you wish to unassign the Assistant ADMN role in the future, please use the same procedure and uncheck the Assistant ADMIN box and click SAVE.


We hope everyone enjoys these new features!  Thank you for being our customer!

Get System Status Updates via SMS!

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Sign up to receive system status updates via SMS on the new AdSphere™ User Group on Facebook!

You can request to join at:   Once you’re a member, you can read our recent notification regarding our new SMS notification service.  Be sure a leave a comment letting us know you’d like to be added to our SMS distribution list.