System Status – 5/28/2020

Our development team pushed a new build of AdSphere this morning which is causing airing detail reports to download with no data.  The team is currently working to rollback the latest build or fix the underlying issue.  We thank our clients who reported the issue!  We hope to have airing detail reports working properly in the short term.  Thank you for your patience while we fix this issue.

8:10AM Update – Rollback of AdSphere build has resolved this issue.  We apologize for any inconvenience.

System Status – 5/12/2020

We have a capture server that went offline end of last week that our technical team has been working to resolve.  It is impacting the following four networks that are currently offline.  Create, Comet, CW Network, and ION Network.  We apologize for any inconvenience and we will post an update when this situation is fully resolved.

5/15/20 Update – Underlying problem that caused the above issue was finally isolated and resolved today.  We apologize for the inconvenience and are glad to have these networks back online!

Real Time Competitive Dashboards

Coming soon!

Easy to build, real time competitive dashboards are coming!  Creating these dashboards will be free to all existing AdSphere clients.  They will be configurable within DRMetrix’s AVS system and each dashboard can be customized for specific groups of brands & creatives.   Bundled with AdSphere, AVS access includes monitoring for unlimited creatives for up to 20 brands a year.  Any of these creatives or brands can be utilized with any number of easy to create dashboards!

Please click on the image below to launch our Youtube Video overview of the types of data visualizations that will be included in the first generation of these configurable competitive dashboards!

AdSphere’s Newest D2C Television Study

DRMetrix released its newest 5 x 5 industry study today as a revision to its prior study released at the end of Q3 ’19.  The new study includes the complete data set for 2019 and well as an updated section regarding television attribution challenges & solutions.

5 x 5 Industry Study

DRMetrix has also been tracking the recent impacts of Covid-19 on the direct-to-consumer television industry by providing a daily/week interactive tracking page on its website.

On behalf of everyone at DRMetrix, we wish safety and health to all of our industry friends during these trying times.  We will get through this together and, for those of us spending quality time at home, we hope this ‘light’ reading material will help the time pass quickly.

Tracking the Daily Impact of Coronavirus on Television Advertising

TV viewing should be on the rise due to the coronavirus pandemic leaving millions of Americans housebound.  For direct-to-consumer television campaigns, who are able to measure consumer response and campaign performance in real time, will greater television viewership levels help to sustain the industry or will there be a pull back?  The U.S. economy relies heavily on consumer spending so how consumers respond to this type of advertising in coming days will determine the impact to this 17.8 billion dollar industry sector.  If traditional brand advertisers pull back, will we see more direct-to-consumer advertising filling the gap and, if so, what types?

To help answer these questions, DRMetrix has published a new interactive chart on its website that shows the daily airing count (ad units) for different classifications of direct-to-consumer advertising across 130 national networks monitored by its AdSphere research system.  The chart shows ad units by day beginning March 1 and will update daily.  One can see a recurring decrease in ad units on weekends which is normal.  It may take a week or two before the chart begins to paint a picture of what’s happening.

CLICK PICTURE ABOVE TO SEE LIVE CHART

DRMetrix’s chart shows the ad units for different classifications of the direct-to-consumer television industry as follows:

Traditional Direct Response (“DR”) Campaigns 

(Campaigns using differing phone, web, or SMS codes in order to better track consumer results back to specific networks, dayparts, and TV creatives).

Short Form Products – Traditional call-to-order $19.95 types of campaigns.
Lead Generation – Campaigns that don’t advertise the full price of the product or service (ie: call for free information)
28.5 Minute Infomercials – Those late night program length advertisements

Brand/Direct Campaigns

(Campaigns using a single vanity phone or URL which makes it more challenging to measure the immediate impact of television)

Vanity 800 – Campaigns using a vanity 800 call to action
Web/Mobile/SMS – Campaigns that use a vanity web, mobile app, or SMS call to action

To learn more about these classifications, and historical trends over the past 5 years, please download DRMetrix’s latest industry study.

DRMetrix wishes to extend our thoughts and prayers for everyone’s safety and health during these trying times.  As an industry, we will get through this together.  Due to the cancellation of PDMI East, we will be celebrating our industry’s accomplishments, and honoring the top advertisers of 2019, at PDMI West in September.

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3/25/2020 Update – New “Cause of Change” section has been added to the report today.  For each brand classification, the top 10 daily brands are listed with the number of (+) plus or (-) minus ad units compared to the prior day.  Each brand listed includes a clickable play link.  Enjoy!

4/14/20 Update – Added toggle at top of graph to switch between daily or weekly data views.  Access historic cause of change results for any prior day or week by “clicking on” data points in top graph.  

4th Annual AdSphere™ Award Winners Announced

4th Annual AdSphere™ Awards Recognizing Top Direct-to-Consumer Advertisers in 2019

AbbVie, Progressive, Nutrisystem, E. Mishan & Sons, Guthy-Renker, Lifelock, Luminess Direct, Proactiv+, among those taking top honors.

SAN DIEGO- (March 10, 2020) – Direct-to-consumer television advertisers spent over 17.8 billion on national cable and broadcast networks in 2019.  To celebrate the industry’s accomplishments, DRMetrix’s 4th Annual AdSphere Awards is honoring the industry’s top advertisers and brands.

The awards presentation will take place at PDMI EAST 2020, where the leaders in Performance-Driven Marketing will come together in Miami, Florida from April 19 – 21, 2020Due to Coronavirus this year’s award program will be rescheduled to PDMI WEST in San Diego, September 14-16.  All of us at DRMetrix wish to extend our thoughts and prayers for everyone’s safety and health during these trying times.

AdSphere Awards is the first awards program to be inclusive of the entire direct-to-consumer industry with advertisers such as Facebook, Credit Karma, Peloton Cycle, Legal Zoom, Chewy.com, Carvana.com, Booking.com, and many others being honored.

“The AdSphere awards recognize best-of-class advertisers and brands across four industry classifications including short-form products, lead generation, brand/direct, and 28.5-minute infomercials,” said Joseph Gray, AdSphere Awards founder and CEO of DRMetrix.  “Direct-to-consumer campaigns achieving this level of scale demonstrate consumer popularity and best-in-class creative and media execution.  The AdSphere Awards are the most inclusive award program for the entire direct-to-consumer industry recognizing nearly 70 honorees including all of our best-of-category award recipients.”

AdSphere monitors a universe of 130+ national networks on a 24/7/365 basis.  In just over five years, AdSphere has identified over 11,000 direct-to-consumer brands.  In addition to detecting over 495,000 infomercial (28.5 minute) airings, AdSphere has detected over 55 million spots of varying creative lengths up to five minutes in duration.  The awards recognize top brands across a wide range of industry categories representing all facets of the industry.  AdSphere segments campaigns across over 190 major categories and sub-categories. The complete list of AdSphere Award winners is online at www.drmetrix.com/adsphere-awards.html.

In addition to the “Best of Category” awards, the following top nine advertisers will receive the coveted AdSphere Award.

2020 AdSphere™ Award Winners – Top Nine Categories

1.           2019 – Advertiser of the Year
              Classification -Brand/Direct
              AbbVie
2.           2019 – Brand of the Year
              Classification  Brand/Direct
              Progressive
3.           2019 – Advertiser & Brand of the Year
              Classification – Lead Generation
              Nutrisystem
4.           2019 – Advertiser of the Year
              Classification – Short Form Products
              E. Mishan & Sons
5.           2019 – Brand of the Year
              Classification – Short Form Products
              Proactiv+
6.           2019 – Advertiser of the Year
              Classification – Long Form
              Guthy | Renker
7.           2019 – Brand of the Year
              Classification – Long Form
              LifeLock
8.           2019 – Brand of the Year
              Classification – Long Form Retail Products
              Luminess Silk Infinite Beauty Collection
9.           2019 – Brand of the Year
              Classification – Short Form Retail Products
              GraniteStone / GraniteRock

About DRMetrix

DRMetrix, the industry’s leading television research company, monitors over 130 national TV networks 24/7/365, tracking direct-to-consumer ads using all creative lengths including spot, 5-min, and long-form which include web addresses, mobile app response, SMS, or toll free numbers.  For more information, please visit www.drmetrix.com and be sure and download our latest direct-to-consumer industry study!

System Status – 3/2/2020

We are investigating an issue with network log view this morning where the same airings data is being shown for all recent dates. This may have something to do with the recent leap year. We apologize for the inconvenience. More details to follow.

8:18AM update. Network Log View issue has been resolved. Turns out it was indeed related to leap year.

System Status – 2/16/20

Most of DRMetrix’s systems were back online and functioning normally as of 3AM this morning. Due to a catastrophic controller failure on our large storage array, DRMetrix systems went offline and were unable to capture airings data from approximately 11PM on 2/14 (Friday evening) through 3AM this morning. There are a few network capture servers that are still offline and being worked on today. We will be speaking with our hardware vendors to determine why redundancy measures failed and what can be done to prevent a controller failure like this in the future.

We sincerely apologize for the loss of airings data this weekend.