8th Annual AdSphere™ Awards
Recognize Top Direct-to-Consumer Advertisers in 2023
AbbVie, Progressive, St. Jude Children’s Hospital, E. Mishan & Sons, Great Healthworks, SharkNinja, and LifeLock by Norton among those taking top honors.
SAN DIEGO- (March 8, 2024) – Direct-to-consumer advertisers spent over 20.3 billion on national cable and broadcast networks in 2023 according to DRMetrix, an iSpot company. To celebrate the industry’s accomplishments, the AdSphere™ Awards will honor the direct-to-consumer industry’s top advertisers and brands.
Awards will be presented to the winners at PDMI EAST 2024, where the leaders in Performance-Driven Marketing will come together in Miami Beach, Florida from April 8-10, 2024. The AdSphere™ Awards is the first awards program to be inclusive of the entire direct-to-consumer industry with advertisers such as T-Mobile, Universal Pictures, Chime, Golo, Wayfair.com, University of Phoenix, Consumer Cellular, Sleep Number, Chewy.com, Burger King, and many others being honored.
“The AdSphere awards recognize best-of-class advertisers and brands across four industry classifications including brand/direct, lead generation, short-form products, and 28.5-minute infomercials,” said Joseph Gray, founder of the AdSphere Awards and DRMetrix, an iSpot.tv company. “Direct-to-consumer campaigns achieving this level of scale demonstrate consumer popularity and best-in-class creative and media execution. The AdSphere Awards are the most inclusive award program for the entire direct-to-consumer industry recognizing over 60 honorees including all of our best-of-category award recipients.”
AdSphere monitors a universe of 140+ national networks on a 24/7/365 basis. In just over nine years, AdSphere has identified over 17,000 direct-to-consumer brands. In addition to detecting over 900,000 infomercial (28.5 minute) airings, AdSphere has detected over 170 million spots of varying creative lengths up to five minutes in duration. The awards recognize top brands across a wide range of industry categories representing all facets of the industry. AdSphere segments campaigns across over 190 major categories and sub-categories. The complete list of AdSphere Award winners is online at www.drmetrix.com/adsphere-awards.html.
About DRMetrix
DRMetrix, an iSpot.tv company, monitors over 140 national TV networks 24/7/365, tracking direct-to-consumer ads using all creative lengths including spot, 5-min, and long-form which include web addresses, mobile app response, SMS, or toll free numbers. For more information, please visit www.drmetrix.com and be sure and download our latest direct-to-consumer industry study!