DRMetrix has relocated its offices to 27710 Jefferson Avenue, Suite 206, Temecula CA 92590.
The timing is a complete coincidence but AdSphere™ decided to celebrate the move by reaching a new milestone and breaking through the 30 million airing mark!
DRMetrix would like to take this opportunity to thank all of our valued clients for their continued support.
If you’ve ever wanted to customize, or change, the name of any file or saved FILTER inside of AdSphere, now you can!
Before we get started, please log into AdSphere™ and go to the MY REPORTS tab. On the upper right side of the page, please make sure that Excel Popup is Enabled.
Assuming your Excel Popups are enabled, whenever you click to create an Excel output anywhere in AdSphere a window will popup as shown above. You can click into the file name field and customize the name of the Excel file that will be created. If you change your mind, you can click the refresh icon in blue and the system will reset the name of the file back to the system default. Click OK to proceed. When you go to the My Reports tab to retrieve your report, it will be named as you specified. This is great if you wish to name reports on the fly as you create them throughout the system.
You can also click on any file name inside of My Reports or My Filters and rename them at any time.
DRMetrix has made it easy to share hundreds of videos in seconds with its multi-brand, advertiser, and brand level creative EXCEL exports. But what if you only want to share one video? In this build, we’ve added a COPY TO CLIPBOARD icon which you can see in the picture above. Just click to play any video and then click this icon at the bottom right of the video player. Once the video link is copied to your computer’s clipboard, you can PASTE it into any document, email, etc. Now you can share any video in seconds!
To paste the video link into a document or email:
MAC – Use the key combination COMMAND+V
PC – Use the key combination CTRL+V
Our development team has resolved the issues with iphones so Adsphere video links from Tracking & Alerts, Weekly Spend Index Rankings, and links from our new copy/paste feature can all be played back from IOS devices now. Note: Due to recent changes made by Google videos may playback with audio muted. For now, you can click to enable sound but we are working on a fix which we’ll be rolling out very soon.
For various contacts on Advertiser pages, you will find a new “webprofile” logo as shown below. These will generally link to a web page where profile information on the contact exists.
Following on the lead of our last build, we have added DPI graphics to networks on our Airing Detail pages in both the network drop down and in the network list at the bottom of the page. Many of our users leverage DPI to help isolate Per Inquiry schedules. Please see the section in our AdSphere User Guide “Isolating Per Inquiry Schedules” for more information. To learn more about DPI, please click here.
You may notice a new network showing on the network list in AdSphere called “OTA”. OTA stands for “Over the Air”.
For each broadcast digital network that DRMetrix monitors, we’re actually monitoring two local broadcast affiliates from different markets. When we see a direct response ad appearing at the same time across both affiliates, we report the airing as a national clearance. Using this methodology, DRMetrix is able to report airings running in the national ad breaks on the broadcast diginets. This is different from the cable networks where DRMetrix monitors airings in both national and local DPI breaks.
DRMetrix may discover DR ads inserted by the local broadcast affiliates that we monitor. Instead of ignoring and/or purging these creatives, we have decided to retain creatives of interest by assigning them to a fake network called “OTA”. If you see a campaign that’s only running on OTA, please know it’s not running nationally and was picked up in one or more local broadcast markets. Campaigns showing on the OTA network will be a small incomplete sample of the types of DR campaigns that are being aired by local broadcasters. You may see airings assigned to OTA on occasion on various AdSphere™ reports including airing detail and summary reports and, for the most part, you can choose to ignore them. These may also show up on your daily or weekly email tracking alerts. If it’s obvious to our researcher that a new DR ad is only applicable to a certain market, these types of ads will not be included.
