A New Chapter Begins…

Dear Valued Customers,

Two years ago, iSpot.tv acquired DRMetrix and we began working toward a unified platform so that we could bring additional networks and features to both AdSphere and AVS. Not only will DRMetrix be able to offer more comprehensive coverage of both Angelo and Hispanic networks, but we will also be able to offer broadcast monitoring of ABC, CBS, NBC, and FOX affiliates in the top 40 markets! Under the unified platform, DRMetrix will also benefit from iSpot’s HD monitoring capability while enhancing our core automated content recognition (ACR) technology.

We will switch over to the new unified platform starting this weekend, midnight on 10/21. AdSphere will still be accessible during this time but there will be no new airing occurrences reported between 10/21 at 12A EST and 10/23 12A EST, although services may be restored sooner. We expect the overnight reports for Friday 10/20 data to run normally.

Note: No occurrences / airings will be lost. There will just be a delay in reporting. The goal is to have all of the data caught up by early Monday AM in time for weekly reports.

The changes happening behind the scenes are rather significant and include moving all of our systems and databases completely to the cloud via Amazon Web Services. These types of transitions are never easy and unexpected challenges can arise so we humbly ask our valued clients for their patience and understanding as we make this critical transition. Please continue to check this post for additional updates which will be provided in the coming days.

Warmest Regards,

The DRMetrix Team

Update 10/23/23 at 3:21AM EDT – Our team has been working all weekend and we have switched over to the new unified platform. Our systems are currently in catch up mode processing airings, videos, and thumbnails from over the weekend. No data was lost but there may be a delay with weekend and current airings until the system fully catches up. System performance may be also be impacted while the system is playing catch up which our team is currently working on. We’ll post another update in the next few hours.

Update 10/23/23 at 10:00AM EDT – System is still processing airings from this weekend and playing catchup so we didn’t achieve our stated goal of having all the data caught up by early Monday AM in time for weekly reports. Please accept our humble apologies. There seems to be an unexpected issue with slow processing of videos and image thumbnails that appears to be the root cause of the system struggling to catch up on processing. With the new unified system, these assets are now being created from HD video, rather than the old SD video, and also the backend processes are different. This will be a main point of focus for the team to resolve today. Once resolved, the entire system will run a lot faster allowing the airing detections to get caught up and return to normal. We apologize for these teething pains but once the system is caught up, we believe it will run considerably faster under the Amazon Web Services (AWS) platform.

We are getting feedback this morning of various issues which we’ll be fixing as quickly as possible. We are working to address all reported issues so if you run into an issue, please email support@drmetrix.com. We appreciate everyone’s help in identifying issues. Once we feel that the new system is stable, and running properly on all fronts, we’ll begin adding new networks and also broadcast stations! More updates will follow.

Update 10/23/23 at 10:25PM EDT – Team is still working very hard to resolve all outstanding issues. While a lot of progress was made today, the system is still pretty far behind and busy processing airings from the weekend. Our team is going to try a few tricks tomorrow to try and speed things up in hopes of getting the system caught up in the next 24 – 48 hours.

Update 10/24/23 at 9:24AM EDT – Encouraging update from the team early this morning. Changes were made to speed up the ETL which processes new airings with a 3X improvement in speed. That means the processing from this weekend should be completed within an estimated 4-6 hours and the system should be caught up within the next 20-24 hours. We appreciate everyone’s patience and understanding during this major transition. It will be exciting to experience all of the performance benefits, additional networks, and new features that will accompany our new unified platform!

Update 10/25/23 at 9:31AM EDT – Yesterday’s estimation of the system catching up in the next 20-24 hours was incorrect. Should have an update later today on the root cause of it. That said, there was progress made on that front and airings from this past weekend are now complete and the system is starting to process current week data. On the better news front, quite a few issues were resolved yesterday and AdSphere should be pretty stable today. If you notice any issues remaining, please email support@drmetrix.com

Update 10/25/23 at 1:32PM EDT – Last night’s update appears to have addressed a number of excel reporting related issues. There remains an issue with advertiser page links in both excel and tracking & alert emails not working properly. When clicked on, the system is throwing an error and crashing. We have asked the AdSphere development team to focus on this issue and fix it as soon as possible. There are also issues with video playback / network mismatch. This is being researched as well. The video playback feature has been enhanced. As before, the target video plays but now one can watch any part of the ad break by rewinding or forwarding through the entire ad break. It’s a really nice enhancement.

Update 10/26/23 at 9:31AM EDT – Root cause of advertiser page link errors has been identified and fix will be implemented in the next few hours. Issues with video playback / network mismatch will be a focus for the team today. Team created a 2nd ETL that is focusing on current day airings which will be caught up today while simultaneously catching up on prior day airings. This will allow regular daily reporting to resume tomorrow as well as access via API to daily airings on the AVS side.

Update 10/27/23 at 9:12AM EDT – Happy Friday! Suffice it to say, it’s been a tough week as this transition hasn’t gone as smoothly as we had hoped. Fortunately, the system has caught up with the processing of airings from prior days and is back to processing airings for the current day! Advertiser page link errors have been resolved. Video playback system is still being worked on and we’ll hopefully have the network mismatch issues resolved soon and the new and improved airing level videos online. We have to get the tracking & alert emails back online too which may take a few more days but progress is being made on all fronts. After we work though any and all remaining issues, our focus will turn to adding new Hispanic and Angelo national networks and to the debut of our new top 40 market broadcast monitoring solution!

System Status – 10/2/23

There is an issue with AdSphere this morning where proper data is not showing from last week. It’s currently 6:50AM so working to contact technical resources to assess the problem. More updates to follow. Apologies to everyone for the issue. Our team has been doing a lot of things in preparation for moving our systems to Amazon Cloud and expanding our coverage of networks, including the addition of broadcast stations in the top 40 markets. With all of the infrastructure changes going on, something unexpected may have happened.

9:00AM Update. Data from last week is now properly showing in AdSphere. Weekly reports will be re-run this evening for Tuesday AM delivery. If the need is urgent, one can log into AdSphere, visit the filters dropdown, find your weekly email reports, and re-run them as needed. We apologize for the inconvenience this morning.

System Status – 9/26/23

AdSphere is exhibiting unstable behavior when accessing data prior to 2023 broadcast year. Our team is working on a fix for this issue by rebuilding our historical database but the fix is taking longer than expected. We will post more details here when we get a firm ETA.

3:03PM PDT Update – Very sorry for the delay! We have all of 2022 back loaded and currently working on 2021 and prior years. This issue cropped up during our migration to Amazon Web Services which promises to speed up our services and allow for more scalability. Some of the data didn’t migrate over properly so we’re updating the historical data as quickly as possible!

11:41PM PDT Update – Historical database has been restored & AdSphere is back to normal. Thank you everyone for your patience!

7th Annual AdSphere™ Award Winners Announced

7th Annual AdSphere™ Awards

 Recognize Top Direct-to-Consumer Advertisers in 2022

 

AbbVie, Geico, Adaptive Health, CarShield, E. Mishan & Sons, SharkNinja, Luminess Direct, Ideavillage, among those taking top honors.

SAN DIEGO- (March 6, 2023) – Direct-to-consumer advertisers spent over 22 billion on national cable and broadcast networks in 2022 according to DRMetrix, an iSpot company.  To celebrate the industry’s accomplishments, the AdSphere™ Awards will honor the direct-to-consumer industry’s top advertisers and brands.

Awards will be presented to the winners at PDMI EAST 2023, where the leaders in Performance-Driven Marketing will come together in Miami Beach, Florida from March 20-22nd, 2023.  The AdSphere™ Awards is the first awards program to be inclusive of the entire direct-to-consumer industry with advertisers such as T-Mobile, Universal Pictures, Chime, Golo, Wayfair.com, Southern New Hampshire University, Sheex, ZipRecruiter, NortonLifeLock, Consumer Cellular, Sleep Number, and many others being honored.

“The AdSphere awards recognize best-of-class advertisers and brands across four industry classifications including brand/direct, lead generation, short-form products, and 28.5-minute infomercials,” said Joseph Gray, founder of the AdSphere Awards and DRMetrix.  “Direct-to-consumer campaigns achieving this level of scale demonstrate consumer popularity and best-in-class creative and media execution.  The AdSphere Awards are the most inclusive award program for the entire direct-to-consumer industry recognizing nearly 60 honorees including all of our best-of-category award recipients.”

AdSphere monitors a universe of 140+ national networks on a 24/7/365 basis.  In just over nine years, AdSphere has identified over 16,000 direct-to-consumer brands.  In addition to detecting over 800,000 infomercial (28.5 minute) airings, AdSphere has detected over 110 million spots of varying creative lengths up to five minutes in duration.  The awards recognize top brands across a wide range of industry categories representing all facets of the industry.  AdSphere segments campaigns across over 190 major categories and sub-categories. The complete list of AdSphere Award winners is online at www.drmetrix.com/adsphere-awards.html.

About DRMetrix

DRMetrix, an iSpot.tv company, monitors over 140 national TV networks 24/7/365, tracking direct-to-consumer ads using all creative lengths including spot, 5-min, and long-form which include web addresses, mobile app response, SMS, or toll free numbers.  For more information, please visit www.drmetrix.com and be sure and download our latest direct-to-consumer industry study!

System Status – 3/6/23

DRMetrix is experiencing technical difficulties this morning causing our database server to be slow to respond. As soon as our West Coast staff becomes available this morning, the underlying issues should be quickly resolved. Unfortunately, our development team is on holiday tomorrow so weekly reporting will be delayed 48 hours this week. We expect these reports to run Tuesday evening for early Wednesday delivery. Also, reports currently stuck in queue should begin processing as soon as the underlying issues get resolved this AM. We apologize for the inconvenience!

System Status – 2/14/23

Happy Valentines Day! We regret to inform that a bug was introduced with our recent QR code build that was remedied today. The issue caused AdSphere to under report airings for certain brands that may have incorporated a QR code in their creatives. With default filter settings, all airings should now be properly reflected for current and prior weeks in AdSphere. To report any discovered issues, please email support@drmetrix.com

January 2023 – Build

Happy New Year everyone! We are excited to finally release our latest AdSphere build. We’ve added “QR Code” under response types which allows one to filter for these types of campaigns.

When testing the use of QR codes, marketers are able to add or remove them from creatives on the fly. For this reason, DRMetrix had to build a solution that would audit for the presence of a QR code at the airing level. Because DRMetrix is monitoring networks in SD (standard definition), the accuracy of our QR code reader will improve later this year when DRMetrix switches to HD (high definition) monitoring. In the interim, there will be some airings where a QR code is present but not necessarily detected. To insure that all reported QR code airings are of the highest confidence, DRMetrix will only report airings where both a QR code is detected as well as the encoded URL.

The goal in this early phase, is to provide a conservative estimate of airings and spend where DRMetrix has detected the presence of QR codes with a high level of confidence. It was also important to implement a solution where one could playback the QR code version of a creative. To accomplish this, DRMetrix began saving the most recent QR code version of each creative. For older QR code creatives, that were discontinued before this feature was implemented, DRMetrix will not have video playback of the QR code version of the creative. Instead, the system may only be able to playback a version of the creative without the QR code. That said, users will be able to use DRMetrix’s airing level video thumbnails to see the QR code implementation in many cases.

For questions, or to report any bugs, please email support@drmetrix.com.

System Status – 10/31/22

AdSphere went down around 5:30A PST this morning due to a power related issue. We’re working on bringing our systems back online. No firm ETA as of now but we’ll post updates here. Sorry for the inconvenience and happy Halloween!

11:49AM – Some systems are back online and it appears AdSphere is up and running. That said, our platform is not running at 100% and there are issues with report generation. We hope to have everything back to normal by tomorrow AM if not sooner. There’s still a lot of work going on behind the scenes. We apologize for the inconvenience!

Tracking of QR Codes in TV Advertising

Over the past year, there’s been a lot of industry buzz around the use of QR codes in direct-to-consumer and direct response advertising.

Thanks to Covid-19, the use of QR codes was popularized by the restaurant industry for accessing menus. This has helped to create mass consumer awareness of QR codes and how they work. Both iPhone and Android devices have integrated QR code readers into their native camera apps further popularizing the use of QR codes.

The rich data that can be included within the QR code can serve many purposes including tracking which TV network and specific creatives consumers are responding to. QR codes are great for tracking digital activity and also provide advertisers with a novel way to engage consumers. Over the years, there have been far less elegant solutions used such as visible codes appended at the beginning or the end of a URL. Examples include: www.brand.com/TV1, www.brand.com/TV2, 1brand.com, 2brand.com, etc. Advertisers using this approach have struggled with various problems. For example, consumers would often ignore the appended codes. Also, many advertisers feel that messing with the visible URL dilutes brand awareness. In comparison with such approaches, the QR code is arguably a more elegant and versatile solution.

The team at DRMetrix has been working to be able to detect when QR codes are used in television ads and to be able to extract and report the data contained within the QR code at the airing level. This supports the use of differing QR codes running on the same network / creative where additional segmentation is required.

We are excited to announce that this capability has been integrated into DRMetrix’s Airing Verification Service (AVS) system. A new “QR Code” field can be enabled in any AVS output or pulled via API.

DRMetrix has also added a new response type filter for “QR Code” in AdSphere which will allow subscribers to better understand the use cases and growth of QR codes. At the time of this writing, 374 creatives using QR codes have been identified across the 140+ networks monitored by DRMetrix. To provide some context, that is roughly 2% of traditional direct response airings including long form 28.5m infomercials.

For more information on our new QR Code filter in AdSphere, please click here.