AdSphere™ is now faster than ever.  

You may have noticed faster login times from our last release which has been expanded to include quicker load times for the HOME tab as well as for default brand and advertiser rankings.

Checkout our new DPi flag…

DPi signals allow DRMetrix to segment airings between two types of national cable ad breaks.   Networks have been flagged which have local ad breaks and where DRMetrix receives DPi signaling.  The DPi flag graphic has also been added to the downloadable Network List in AdSphere™.  To learn more about DPi signaling, please click here.

New User Guide

The AdSphere™ user guide has been updated.  Given all the new features we’ve released over the past few months, the user guide has doubled in size.  Please grab a copy to go over some of the new features such as tracking & alerts, network log view, and many others.  Click the USER GUIDE link at the top right on the HOME tab of AdSphere™ to download your copy today!   For those of you interested in isolating Per Inquiry schedules, you’ll find this section has been updated to take advantage of our new DPi flags!

Enhancements to Network Log View

If you know the date you wish to research, now you can quickly choose any media day making navigation easier and faster!  The separate media year, week, and day drop downs are now optional to use.  As a helpful addition, you can now see the date when AdSphere™ began monitoring any chosen network.  In the example below, you can see that A&E was added on 08/04/2014 to make you aware that airings prior to this date are not available in the network log view.

In addition to the new calendar date picker, you can now choose between Filtered Results or All airings view (see below).  This is helpful in situations where you may wish to bring both short form and 28.5 minute airings into a single view.  As another example, let’s say you have set brand classification filter to 300 second spots before navigating to network log view.  The system would normally only show you 300 second airings but now  you can click to see ALL airings which will ignore your filter settings and bring 100% of airings captured by AdSphere™ into the view.  In the all view you will see all airings for the brand classifications: Short Form Products, Lead Generation, Brand/DR, and 28.5 minute.  Now you can filter the results in the  network log view results using any of the AdSphere™ filters with the option to remove the filters and show all airings without having to change your filter settings and/or leave the network log view.

Airing Analysis Enhancements

We really appreciate the input from our wonderful customers.  Because of your suggestions, we’ve added a new Dayparts tab, which maps the airings for any creative or brand across 6 standardized dayparts.   When looking at data for a singular network, Adsphere™ uses that network’s DR dayparts.  However, because DR dayparts are not universal, when visualizing data across all networks the best we can do is to create standardized dayparts in addition to our existing Hour of Day view.  We’re looking for feedback and would love to have your thoughts and suggestions for further refinements.

At the bottom of the page, you’ll find some new columns breaking out national airing and local airing counts for each network.  Additionally, a new Excel report is available that will allow you to export all of the summary network and nested creative details for any brand or creative including clickable play links.

Tab 1 “Networks” will display the summary network counts, based on your filter settings, for any brand/creative and time frame.

Tab 2 – “Creatives” will provide all nested creative summary detail by network including clickable play buttons which are good for 30 days.   If the specific creative has aired on the network within the last 10 days, the play button will play back a sample airing from that network.  Otherwise, the system will revert to playing a recent airing from another network and/or play an older version of the ad known as the “master’ which was captured when AdSphere™ first registered the creative.

At the request of our valued clients, Adult Swim and Nick-at-Night have been segmented as their own networks in Adsphere.

As part of today’s new release, you may be asked to reauthenticate with Authy.   Also, if you have any issues, please go to the login page for AdSphere and click the SHIFT key and the REFRESH / RELOAD button on your browser to insure you have the latest version.

When you first login, you’ll notice the default ranking report for last week loads very quickly.  We’ve done some technical things to speed up login so you can access other features of the system without having to wait for the default report to load.  Also, you’ll notice the network drop down loads faster allowing you to access the new network log feature in record time.  To assist our users in accessing inactive and non-active networks, we’ve added a new ALL NETWORKS button in blue.  Active networks are those that have activity for the period and filters chosen.  So if one filters for 300s (5 min) creative for last week, the default list under SHOW ACTIVE NETWORKS will only display those networks that actively ran 5 min creative.  If you wish to access the network log view for a network that isn’t actively airing 5 min. creative, it’s very easy with the new SHOW ALL NETWORKS button.  You’ll find all networks in this new view including those that have gone offline but still have historical airings data which can then be analyzed with AdSphere’s Network Log View!   If you haven’t explored the Network Log View, please watch the help video under the what’s new sticky note at the top of AdSphere.  This new release includes a host of minor performance tweaks and enhancements.    We’ve spent some time doing quality checks with the new build and we think everything is in proper working order but please do let us know if you discover any issues with the new build!

Introducing – AdSphere’s Network Log View

A new build of AdSphere™ was released today with a new feature we’re calling the Network Log View.

Now you can analyze all of the DR creatives running on a network for any broadcast day.  You can view, refine, highlight, and create a variety of network/day specific excel outputs.  The network log view will report all short form or long form airings depending on whether you have ‘Short’ or ‘Long Form’ chosen as the Brand Classification.

To begin, start at the HOME TAB, choose short or long form brand classification and click apply.  Use the network drop down to choose your target network and then look for the new “Network Log View” button in blue.  Click it to open up the network log view as shown below.

Click the Current Week drop down where you can choose from current week, last week, or any historical media year.  Then, use the media week selector to choose your target media week and finally the day selector to narrow in on a specific broadcast day.  As you can see below, the system will list all DR airings in chronological order starting at 6AM through 5:59:59AM the next day.  (We figured our users would want to see the network log view in broadcast day.)

You can refine the view by filtering the airings by program name, advertiser, brand, or by creative name.  You can also highlight all matching airings in the view by advertiser, brand, creative, or for a specific creative/duration.   One of the use cases for the network log view is to analyze those DR creatives which have run in close proximity to your highlighted airings.  As you’ll see in the video below, this is very easy to do.  Additionally, the network log view provides access to airing level videos and airing level thumbnail images similar to the existing airing detail excel outputs!

Video #12 of our Youtube Training series will show you how to use the new Network Log View feature.   We look forward to your feedback!

The AdSphere research team is making rapid progress having already built out company and contact details for over 900 advertisers and 2600 associated contacts!  In a few short months, AdSphere will feature the most comprehensive industry database ever created which will be updated in real time for all new advertisers.

We have expanded the team allowing us to research hundreds of advertisers each week.  At the beginning of 2018, we began prioritizing all new advertisers.  During the business week, our team is working to research all new advertisers before the daily tracking & alerts are sent out each morning.

Our development team is working on our next AdSphere release which will feature our all new network log view feature.  Stay tuned, 2018 is going to be a great year!

Just in time for the holidays, we have a new AdSphere release!

Heading into 2018, DRMetrix is building out contact details for advertisers!  With this new release, you will begin to notice contact details on some advertiser pages.  In the example, below, you’ll find contact information and social media links for SharkNinja Operating Company as well as key contacts at the company.  If you click the arrow button shown on the far right of the picture below, you can toggle through different company contacts.

We are actively working to research all of the advertisers in the AdSphere database to provide similar detail over time.  This project will take us a number of months to complete and is sure to keep us busy in 2018!  At this time, we have researched and created profiles for over 180 advertisers and 459 contacts.  You can expect hundreds more to be completed in the coming weeks.  We will soon be adding features so that our users can even give us feedback on data.   If we are unable to determine who the advertiser is for any creative, we will ask our AdSphere user community for assistance.  We appreciate everyone’s patience and participation as we build out this important new feature!  We are excited to be the first company to build out a comprehensive database for the industry!

Tracking & Alerts

You can now schedule both daily and weekly email reports.  Now you don’t have to choose.  You can receive both a daily and a weekly synopsis of new brands and/or creatives!

Multi-Brand Classification 

Now you can run reports for any combination of short form brand classifications.  Want to run a report to rank all Lead Generation and Brand/DR campaigns?  No problem!  Try it out today.

We hope everyone enjoys the rest of the holidays and has an amazing New Year’s celebration!

DRMetrix has expanded its network coverage to 123 networks including these 21 new networks.

ABC, NBC, CBS, and FOX are coming soon.

We hope everyone has an amazing holiday season!

We’re excited to bring new features to AdSphere in this current release.   When running brand ranking reports, you’ll see clickable boxes which allow you to select up to 100 brands across the pages of any singular ranking report.  After making your choices, you can click to create an excel output which will include all creatives for the brands chosen based on your filter settings.  We’ve had a lot of requests for this feature and we’re thrilled to finally bring it to you.  Stay tuned as we’ll be using the multi-brand selection solution for other exciting reports in the near future!  Here’s a video that will show you how this new feature works.

Update to tracking & alerts.

For category and network tracking, you can now limit your alerts to any combination of four brand classifications including “28.5 minute” and/or “Short Form Products” and/or “Lead Generation” and/or Brand/Direct.

Update to creative ‘first’ and ‘last date’ of airing.

When you are analyzing creatives details at the network level, the date of first and last airing are now specific to the network.

For example, here’s a screen shot of YTD Proactive creatives that have run on Teen Nick.  The dates show for First Aired and Last Aired for each creative are specific now to Teen Nick.  When you click the play button, provided Teen Nick has an airing of the chosen creative within the last 10 days, the most recent airing from Teen Nick will be played.  If Teen Nick doesn’t have any airings in the past 10 days, then the system will play a recent airing from another network, if available.  If no network has an airing in the past 10 days, the system will play the original master video captured by AdSphere.

Big News is coming!

Some of you may have noticed that new networks are starting to show up in AdSphere.  This is a work in progress and more are coming.  When we finish setting up the current batch of networks, we’ll make an official announcement with all of the details.  In the interim, you can click on the network list in AdSphere to keep track of the new networks as they are added.

Note:  For the broadcast diginets being added, DRMetrix is only reporting on national airings and only on airings of existing creatives in our registration database.  In other words, if a new brand is testing on any of the diginets, and the creative has never run on any of the other 100+ networks that DRMetrix monitors, we are not detecting or reporting these new creatives.  This is temporary as we work out some technical issues.  We will be detecting all new creatives on these networks soon which will appear in your tracking & alerts!  More details will follow as we complete this current network expansion.  (FOLLOW UP:  New creatives are now being detected on all new networks!)

If you happen to find any bugs in this latest release, please email support@drmetrix.com

A new release was pushed today with a number of system refinements.  Most notable is an improvement to advertiser page load times which are much faster now!  We had an known issue where email alerts for new brands also included new creatives.   Now, when you select new brands, you’ll only get alerts when new brands are detected.   The prior known issues caused by the popular Google Chrome plugin ‘Adblock’ have been resolved.   As the AdSphere database has grown, we have had to modify some functionality to retain performance levels.  One recent refinement is to only allow up to 5 categories to be selected when running lifetime ranking reports.  Our new global search and advertiser pages also present details in lifetime making it easy to get a lifetime view of any advertiser, brand, or creative.

We’re currently working on improving our tracking & alerts functionality so that users may limit alerts to specific brand classifications for both category and network alerts.  We hope everyone is enjoying these new features and we look forward to your feedback!

We are pleased to announce some new exciting features that are coming to AdSphere today.

With more than 27,000 creatives, 6,800 brands, and 3,800 advertisers in the AdSphere database, finding what you’re looking is now easier than ever.

Introducing AdSphere’s new Global Search & Advertiser Pages!

Please click here for a short video walk through of these powerful new features.

We have even more exciting new features planned to debut at the upcoming ERA – D2C Convention in Las Vegas.  DRMetrix will be exhibiting October 4-5 at booth #309.  To schedule an appointment to visit with a member of our team at the show, please click here.  Please bring a colleague or two with you!