We are dripping some new features on top of the FEB 2020 build which we’ll outline at the top of this post.

4-9-2020 Update – All ranking excel outputs now feature nested details on tab two (see image below). The excel outputs will take a little longer to run but now include all creative level details including play buttons good for 30 days. Now, it’s easier than ever to share creative details! Applying various filters to the ranking report, saving your filter settings, and using our new email automation features, allow for all kinds of exciting reporting options. Checkout our new updated Adsphere User Guide for all of the details!

3-5-2020 Update – We have made some minor UI enhancements to the main ranking system and included totals for airings and spend in the header of all ranking reports. This will make it much easier to trend spend levels over time without having to output a ranking report and total sum the columns. Here’s how it looks:

These totals have also been added to the header of all excel ranking reports (see below).

AdSphere’s user interface has been updated to work better across different screen resolutions on desktops as well as laptops. Support for tablets and eventually mobile devices is planned for later this year.

We are also pleased to introduce a new Dark Mode for AdSphere which replaces the prior black theme. This is a far more comprehensive graphic treatment that we hope will make AdSphere easier on the eyes for some.

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Introducing Advertiser & Brand Lists

We are excited to bring forth a new game changing feature to AdSphere called “Lists” which allows one to create and save a custom list of advertisers or brands. When a saved list is applied to the ranking system, airings data will be filtered for just those specific advertisers or brands. Up to 100 brands or advertisers can be saved per list. There is no limit on the number of lists that can be created and shared with other AdSphere users on your company’s account.

In November of last year, AdSphere introduced a new network excel feature that maps the spend for all advertisers or brands on a ranking report across networks, dayparts, and programs. Now, by combining these two features, one can map the aggregated spend across a custom list of advertisers or brands. Multi-advertiser & brand analysis is now possible saving time and improving results!

Below please find a video tutorial showing how to create a custom list of advertisers or brands. You’ll also learn how to apply that list to the ranking system and run a custom network excel output!

Update to Global Search

When using Global Search in AdSphere, you can now put quotes around a search term or phrase to limit results to exact full word/phrase matches.

As an example, in the case of Copper Fit (without quotes) approximately 111 brands are returned that have some association with either the word Copper or Fit. In contrast, search for “Copper Fit” (with quotes) narrows the results down to just 17 brands with the exact phrase “Copper Fit” in the name.

With new builds, we’re always on the hunt for bugs. If you find anything that seems odd, please send a report to support@drmetrix.com Thank you in advance for your help!

A new build of AdSphere was pushed today with a short list of feature enhancements and bug fixes.

A new “System Status” button has been added to the top of the Homepage. There has always been a system status page, as part of the Adsphere blog, but now a red indicator will appear on this button indicating when there is a new system status message to read. With a single click, you will now be able to navigate to the system status page!

The Blog button also has this new feature and a red dot will appear whenever there is a new AdSphere blog post, such as this one. Once you click on a button with a red dot, the red dot will be removed in order to alert you in the future to new content.

The “What’s New” button is also fully dynamic now. Currently there is a red dot with a value of “6” that appears on this button. As you click any of the of the six selections under this button, the value in the red dot will decrement by one. After you have clicked on all six of these items, the red dot will be removed until such time as there are additional new items to review.

Sneak Preview of what’s coming next…

Later this month, we plan to release a new feature that will allow you to create custom “lists” of brands and/or advertisers as a new type of ranking system filter! One can then apply said “lists” just like any other filter to create a custom ranking report which will only include data from the brands or advertisers of your choice. You will be able to create individual lists of brands and advertisers and give each list a unique name. You will be able to share your “lists” with colleagues similar to how reports and filters are shared! Lists can be applied and saved with any other combination of filters using the SAVE FILTER feature. This will allow for the creation of special ranking reports which you can schedule to be automatically emailed. When combined with the existing network excel output, users will now be able to study any custom list of brands or advertisers to determine top performing networks, dayparts, and programs!

Lists will be a powerful new filter that will allow DRMetrix to bring forth brand comparison and other new exciting features!

Happy Thanksgiving!

DRMetrix pushed a new AdSphere build today which mainly focuses on system stability and bug fixes. We have also changed how we refer to DPI ad breaks in AdSphere. In many places, we previously referred to DPI ad breaks as “local DPI” or just “local” throughout the system and in various excel reports. In this new build, you will only see the term “DPI” which refers to airings detected in the DPI ad breaks on the networks. We have removed the term “local” as it has created too much confusion over the years.

If you are not familiar with DPI ad breaks, we encourage you to click on this link to learn more. You will discover that DRMetrix is the first television research provider that monitors commercial grade network feeds in a DPI compliant manner and what this means.

Previous to this change, DRMetrix found that many users were confusing “local breaks” and “local” to mean local market MVPD airings. Although we would try to explain that these terms refer to “local DPI ad breaks” on the networks, confusion remained. In an attempt to communicate more clearly, DRMetrix will standardize on the term “DPI” or “DPI ad break”. You will notice in all excel outputs where the term “local” was used previously, that the column headers will now simply read “DPI”. Also, instead of denoting DPI breaks with “L” in our excel outputs, we will pass the value “D” short for DPI. National ad breaks will continue to use “N”.

These networks are now live in AdSphere with airings data starting beginning of 2018.