We are dripping some new features on top of the FEB 2020 build which we’ll outline at the top of this post.
4-9-2020 Update – All ranking excel outputs now feature nested details on tab two (see image below). The excel outputs will take a little longer to run but now include all creative level details including play buttons good for 30 days. Now, it’s easier than ever to share creative details! Applying various filters to the ranking report, saving your filter settings, and using our new email automation features, allow for all kinds of exciting reporting options. Checkout our new updated Adsphere User Guide for all of the details!
3-5-2020 Update – We have made some minor UI enhancements to the main ranking system and included totals for airings and spend in the header of all ranking reports. This will make it much easier to trend spend levels over time without having to output a ranking report and total sum the columns. Here’s how it looks:
These totals have also been added to the header of all excel ranking reports (see below).
AdSphere’s user interface has been updated to work better across different screen resolutions on desktops as well as laptops. Support for tablets and eventually mobile devices is planned for later this year.
We are also pleased to introduce a new Dark Mode for AdSphere which replaces the prior black theme. This is a far more comprehensive graphic treatment that we hope will make AdSphere easier on the eyes for some.
Introducing Advertiser & Brand Lists
We are excited to bring forth a new game changing feature to AdSphere called “Lists” which allows one to create and save a custom list of advertisers or brands. When a saved list is applied to the ranking system, airings data will be filtered for just those specific advertisers or brands. Up to 100 brands or advertisers can be saved per list. There is no limit on the number of lists that can be created and shared with other AdSphere users on your company’s account.
In November of last year, AdSphere introduced a new network excel feature that maps the spend for all advertisers or brands on a ranking report across networks, dayparts, and programs. Now, by combining these two features, one can map the aggregated spend across a custom list of advertisers or brands. Multi-advertiser & brand analysis is now possible saving time and improving results!
Below please find a video tutorial showing how to create a custom list of advertisers or brands. You’ll also learn how to apply that list to the ranking system and run a custom network excel output!
Update to Global Search
When using Global Search in AdSphere, you can now put quotes around a search term or phrase to limit results to exact full word/phrase matches.
As an example, in the case of Copper Fit (without quotes) approximately 111 brands are returned that have some association with either the word Copper or Fit. In contrast, search for “Copper Fit” (with quotes) narrows the results down to just 17 brands with the exact phrase “Copper Fit” in the name.
With new builds, we’re always on the hunt for bugs. If you find anything that seems odd, please send a report to [email protected] Thank you in advance for your help!