System Update – 10/25/20

Over the past week, a couple of issues were brought to DRMetrix’s attention by a couple of our clients, which we greatly appreciate! Based on their feedback, we were able to isolate and correct an error that was made back in July that caused DRMetrix to misreport some airings in national ad breaks as running in DPI ad breaks. These errors going back to Q3 have been corrected in the AdSphere™ database. We were also able to correct some Q3 rate anomalies on ABC, Golf, and ESPN Deportes where the valuation of certain dayparts was too high. We have put some additional safeguards in place to prevent this from happening in the future. We apologize for any inconvenience and we appreciate the helpful feedback from those clients who brought these issues to our attention.