1:49AM ET – The ETL which updates DRMetrix’s airing database had a hiccup and is running about 8 hours behind at the present time. Airings are being delayed getting into the AdSphere and AVS databases. We expect the issue to be resolved shortly and the ETL will be in catch up mode for the remainder of the day. This should not impact any of the data but will delay it’s reporting in our system today. We apologize for any inconvenience.
Author: Joseph Gray
System Status – 7/17/20
Just after 5PM ET today, one of our vendors, Cloudflare, which protects DRMetrix.com, AdSphere™, and AVS™ from DOS (denial of service) attacks went offline. This is a very rare event which likely is impacting thousands of websites that use Cloudflare’s service. At the time of this writing, we can’t reach cloudflare.com but we did call their offices and they are aware of the problem and have their engineers working on it. We’re sure this will make some news later today. We hope Cloudflare is able to quickly resolve their issues!
5:36PM Update – DRMetrix sites appear to be back online. During the outage, we checked other popular websites such as uber.com, authy.com, yelp.com, and many others were also offline.
Cloudflare DNS goes down, taking a large piece of the internet with it
The following is from Cloudflare’s website:
Cloudflare System Status
Investigating – Cloudflare is investigating issues with Cloudflare Resolver and our edge network in certain locations.
Customers using Cloudflare services in certain regions are impacted as requests might fail and/or errors may be displayed.
Data Centers impacted include: SJC, DFW, SEA, LAX, ORD, IAD, EWR, ATL, LHR, AMS, FRA, CDG
Jul 17, 21:37 UTC
System Status – 7/14/20
There is a sync issue that is impacting 2020 airings data in the new AVS dashboards. Some duplicate airings are being pulled into the dashboards for 2020 causing the spend and airing counts to be inflated a bit higher than actual counts. AVS Dashboard airing data for 2018 and 2019 is not affected and counts between AdSphere and AVS dashboard match. The AVS Dashboard technical team is working on this issue and we expect resolution soon and we’ll update here. A status message is being displayed when users log into AVS Dashboards to advise of the temporary airing count issue.
Update 7/15 – The sync issue impacting 2020 airings has been resolved.
System Status – 7/5/2020
Capture Server went down on 7/3 at 21:22 ET. The issue was resolved on 7/5 at 16:10 ET. The following networks were impacted: Food, Fox Business, Fox Sports 1 & 2, Fusion, FX Movie, FXX, and Golf.
We apologize for this issue and we’re researching the root cause.
System Status – 6/30/2020
AdSphere Was Down for 60+ Minutes this Afternoon
We apologize for an issue that took AdSphere offline this afternoon. No airings data was lost but our users were not able to reach and/or log into the system. We’re still investigating what caused the problem. We’ll post another update as soon as we have more details to share.
4:25PM PT Update – AdSphere is back online but the system is not stable at the moment nor operating normally. We believe there is a software related issue creating a large number of database connections and overwhelming our web and database servers. The development team will be isolating the issue in their new day and we expect to have resolution soon. Adsphere should be back to normal by the morning, if not beforehand. Again, we apologize for this inconvenience.
Covid-19 Impacts on Top DTC Television Advertisers
San Diego. May 21, 2020. DRMetrix, the direct-to-consumer television industry’s leading research company, has released a new research paper showing the impact that Covid-19 has had on last year’s top 50 DTC TV advertisers. “Over the past five years, online and mobile-based companies have increased their TV expenditures an average of 26% each year exceeding 7 billion on national networks in 2019. During the national quarantine, however, the top 50 prior year DTC advertisers have collectively reduced their TV expenditures by 33.8% over the prior year period”, says Joseph Gray, CEO of DRMetrix. DRMetrix’s research shows that not all DTC advertisers have pulled back. In fact, some have taken full advantage of higher TV viewership levels, buying more ads than ever before!
For some, it makes sense to buy during a time when rates are significantly discounted while viewership levels are at record heights. They are not alone, other direct-to-consumer sectors have dramatically increased TV buys. For example, AS SEEN ON TV product campaigns have increased their ad frequency by as much as 135% since the start of the quarantine period. This is especially impressive considering AS SEEN ON TV ad expenditures were down over 26% in 2019.
DRMetrix’s new research paper provides insights into why some advertisers are measuring success and increasing their buys while others are pulling back. A full list of the top 50 DTC advertisers for 2019 is provided along with advertising expenditures for pre-quarantine and quarantine periods compared to the prior year. The full research paper can be downloaded by clicking here or visiting www.drmetrix.com.
About DRMetrix
DRMetrix was founded by industry veteran Joseph Gray who has been in the direct-to-consumer television industry for 30+ years. DRMetrix monitors over 130 national TV networks 24/7/365 using state-of-the-art automated content recognition software. Direct-to-consumer ads for all creative lengths are tracked including spot, 5-min, and long-form which include web addresses, mobile app response, SMS, or toll free numbers. DRMetrix works with leading agencies such as Horizon Next, Havas Edge, Group M, ID Media, Ocean Media, as well as leading television networks such as A&E, AMC, GSN, INSP, and Hallmark Channels. For more information, please visit www.drmetrix.com and be sure and download our latest direct-to-consumer industry study.
System Status – 5/28/2020
Our development team pushed a new build of AdSphere this morning which is causing airing detail reports to download with no data. The team is currently working to rollback the latest build or fix the underlying issue. We thank our clients who reported the issue! We hope to have airing detail reports working properly in the short term. Thank you for your patience while we fix this issue.
8:10AM Update – Rollback of AdSphere build has resolved this issue. We apologize for any inconvenience.
System Status – 5/12/2020
We have a capture server that went offline end of last week that our technical team has been working to resolve. It is impacting the following four networks that are currently offline. Create, Comet, CW Network, and ION Network. We apologize for any inconvenience and we will post an update when this situation is fully resolved.
5/15/20 Update – Underlying problem that caused the above issue was finally isolated and resolved today. We apologize for the inconvenience and are glad to have these networks back online!
System Status – 5/6/2020
DRMetrix was informed that all video streams will be off and on during an expansion maintenance window from 1am until 7am EST today. DRMetrix will not be able to detect all airings at normal levels of accuracy during this time frame. We apologize for the inconvenience.
Real Time Competitive Dashboards
Coming soon!
Easy to build, real time competitive dashboards are coming! Creating these dashboards will be free to all existing AdSphere clients. They will be configurable within DRMetrix’s AVS system and each dashboard can be customized for specific groups of brands & creatives. Bundled with AdSphere, AVS access includes monitoring for unlimited creatives for up to 20 brands a year. Any of these creatives or brands can be utilized with any number of easy to create dashboards!
Please click on the image below to launch our Youtube Video overview of the types of data visualizations that will be included in the first generation of these configurable competitive dashboards!
