We presently are working to release a new build of AdSphere. We’ll be back soon with exciting new features. To learn more, please click here: https://adsphere.drmetrix.com/blog/2025/05/01/may-2025-build/
Year: 2025
MAY 2025 – Build
Exciting Update: New Beta Build of AdSphere Launches Today!
DRMetrix is proud to announce the release of a new beta version of AdSphere—bringing powerful enhancements to campaign tracking across the nation’s top television markets.
With this update, AdSphere now reports national campaign airings on ABC, CBS, NBC, and FOX local broadcast affiliates in the top 40 U.S. markets. Additionally, AdSphere now tracks national campaigns appearing in a wide array of syndicated programming across these same local stations. Data for local broadcast and syndication is available going back to Q4, 9/30/24.
For creatives running exclusively in local markets, we encourage clients to upload their spots using DRMetrix’s AVS system. This ensures accurate recognition and tracking. To learn how to register creatives before they air—especially those planned for local-only distribution—please contact us at support@drmetrix.com.
Please note: Because syndicated programming schedules vary by market, ad placements may differ in both day and time. As a result, AdSphere will not be able to map standard ROS dayparts or days of the week for airings reported within syndicated programs across its various reports and pages.
Please note on campaigns buying media in Syndicated Shows, you can include the individual market syndicated airings in airing detail outputs by clicking the box “Include local Broadcast Stations syndicated detections”. By default, the syndicated airings will be reported but not at the individual local affiliate level.
Important Note on Media Type Settings
While subject to change, the initial beta release of AdSphere will default to reporting airings across National, Local, and Syndication. If you prefer to view only National Network data, as in the prior version of AdSphere, simply click the blue “EDIT” button and adjust the new Media Type filter settings.
The Media Type filter is now available on the Home tab, as well as on Advertiser Pages and in other key sections of the platform.
Please note: with the addition of local broadcast and syndicated data, some areas of AdSphere—such as airing detail pages—may take longer to load. To improve performance, you can switch back to National-only reporting at any time.
We’re excited to bring you these powerful new capabilities and look forward to your feedback as you explore the beta. If you encounter any issues or bugs with the new build, please don’t hesitate to contact us at support@drmetrix.com
9th Annual AdSphere™ Award Winners Announced
9th Annual AdSphere™ Awards
Recognize Top Direct-to-Consumer Advertisers in 2024
AbbVie, Progressive, St. Jude Children’s Hospital, E. Mishan & Sons, Great Healthworks, SharkNinja, and LifeLock by Norton among those taking top honors.
SAN DIEGO- (March 17, 2025) – Direct-to-consumer advertisers spent over 21.4 billion on national cable and broadcast networks in 2024 according to DRMetrix, an iSpot company. To celebrate the industry’s accomplishments, the AdSphere™ Awards will honor the direct-to-consumer industry’s top advertisers and brands.
Awards will be presented to the winners at PDMI EAST 2025, where the leaders in Performance-Driven Marketing will come together in Miami Beach, Florida from April 7-9, 2025. The AdSphere™ Awards is the first awards program to be inclusive of the entire direct-to-consumer industry with advertisers such as T-Mobile, Columbia Pictures, Chime, Ro, Wayfair.com, University of Phoenix, Sleep Number, The Farmer’s Dog, Trivago, St. Jude Children’s Research Hospital, and many others being honored.
“The AdSphere awards recognize best-of-class advertisers and brands across four industry classifications including brand/direct, lead generation, short-form products, and 28.5-minute infomercials,” said Joseph Gray, founder of the AdSphere Awards and DRMetrix, an iSpot.tv company. “Direct-to-consumer campaigns achieving this level of scale demonstrate consumer popularity and best-in-class creative and media execution. The AdSphere Awards are the most inclusive award program for the entire direct-to-consumer industry recognizing over 60 honorees including all of our best-of-category award recipients.”
AdSphere monitors a universe of 160+ national networks on a 24/7/365 basis. In just over nine years, AdSphere has identified over 17,000 direct-to-consumer brands. In addition to detecting over 900,000 infomercial (28.5 minute) airings, AdSphere has detected over 170 million spots of varying creative lengths up to five minutes in duration. The awards recognize top brands across a wide range of industry categories representing all facets of the industry. AdSphere segments campaigns across over 190 major categories and sub-categories. The complete list of AdSphere Award winners is online at www.drmetrix.com/adsphere-awards.html.
About DRMetrix
DRMetrix, an iSpot.tv company, monitors over 160 national TV networks 24/7/365, tracking direct-to-consumer ads using all creative lengths including spot, 5-min, and long-form which include web addresses, mobile app response, SMS, or toll free numbers. For more information, please visit www.drmetrix.com.