Dear Clients,

Since iSpot.tv acquired DRMetrix in October of 2021, we have been working together to improve the accuracy of DRMetrix’s automated content recognition (ACR) which is the core technology that tracks TV ad occurrences. As a result of this collaboration, we are pleased to announce that DRMetrix has migrated to its new ACR backend technology powered by iSpot.tv!

Media Week 8 (Week of 2/14/22) marks the first full week running on our new ACR technology platform and we are really excited about the improvements that have been made.

The team at iSpot.tv has been amazing and they have worked very hard to accommodate the unique needs of DRMetrix, and the direct response industry, including the development of 28.5 minute infomercial detection, airing level videos, video thumbnail images, and so much more.

We are looking forward to building upon this new technology framework to bring a number of industry firsts to market. To begin, over the course of the next few weeks, we will begin expanding the number of networks monitored and, later this year, we will begin tracking ad occurrences across ABC, CBS, NBC, and FOX affiliates in the top 27 markets.

We are grateful for the support of our clients during this transitional period and we look forward to bringing many new innovative capabilities to the DRMetrix platform.

Please stay tuned for more exciting announcements!